30+Second+Commercial

Advertising Techniques

1. Emotion - Broadcast media, such as radio, TV or digital are ideal mediums to trigger emotion. 2. Exaggeration - Take the basic idea you want to communicate, your concept, then exaggerate it. 3. Benefit - A benefit is something of value to the target audience. 4. Demographic Positioning - Position your product or service to appeal to an audience with specific demographic characteristics. 5. Symbolic Expressions - Create a symbolic representation of the key idea you want to communicate.
 * __5 Techniques used by advertisers__**